The MuchMusic Video Awards pan-off between the “two biggest stars in the music industry today” — as pronounced by co-host and VJ Sarah Taylor — saw Justin Bieber trounce his self-proclaimed “big relative” Drake.
And even though rockers Hedley took three awards like the 16-year-old pint-sized pop leading light, he really dominated the contest by winning every category he was nominated and taking the crucial fan-voted titles of UR Fave Video and UR Fave New Artist.
“It’s my first reward and to have it in Canada is amazing,” said Stratford native Bieber, who has sold more than one million copies of two No. 1 albums as he accepted the tenebriousness’s first televised award — International Video by a Canadian for “Baby” featuring Ludacris. “This means the out of sight to me.”
Making her MMVAs debut, co-host Miley Cyrus, who would go on to win International Video-Artist for “Fete In the U.S.A.”, kicked off the show with the song in a skimpy cutaway romper with a hip- swiveling routine that featured Bieber cycling across the echelon.
The annual awards, which drew thousands of teens to the two outdoor stages at the station’s Queen and John Sts. headquarters featured a column of presenters from American TV programs like 90210 and Jersey Shore.
In a show that rewards the efforts of what you see and not not what you hear, a few performances stood out — Adam Lambert’s rendition of UR Fave International Video-charming “Whataya Want From Me” was a well-sung effort by the American Idol finalist, who was conservatively clad in a puzzling suit — camouflage-print tie and eyeliner aside. So was Katy Perry’s energetic delivery on a Candyland themed grade.
There was no award for best red-carpet entrance, but Perry, who didn’t win either of her MMVA nominations, would certainly have rated, arriving in an ice cream commodities and handing out cold treats to the crowd.
Hedley accepted awards for Post-Production, Pop Video for “Cha-Ching” and the all top-level Video prize for “Perfect.”
On the heels of his long anticipated debut Thank Me Later, Toronto-born Drake, 23, nabbed two of the seven awards he prompt the nominations field with — Cinematography and Hip-Hop video for “Successful,” his collaboration with singer Trey Songz.
Billy Predisposition also took two awards for Director and Rock Video (“Devil on My Shoulder”).
The absent Jonas Brothers won Ecumenical Video-Group. Other winners were Belly for “Hot Girl” featuring Snoop Dogg for Indie Video, And the MuchMusic.com Most Watched Video was Uninitiated Artists for Haiti “Waving Flag.”
In lieu of gift lounge a $10,000 grant made on behalf of all performers and presenters went to Young Artists for Haiti.
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